Do you provide Google & Meta Ads in Melbourne?

Yes. We provide Google & Meta Ads for businesses across Melbourne and Victoria, including the CBD, inner suburbs, the eastern and south-eastern suburbs, the west and Geelong, working remotely from our Brisbane base.

How do you tailor Google & Meta Ads for Melbourne?

We research how Melbourne customers search for your services, target the neighbourhoods and regions you serve, and adapt design, content and offers to suit a design-conscious, research-driven market.

How much should I spend on Google Ads in Australia?

Your budget should be based on the cost per click in your industry and location, and how many leads you need. Competitive industries such as legal and finance cost more per click than many trades. We estimate likely costs from keyword data before launch and recommend a test budget, then scale once we know your real cost per lead.

Is ad spend included in your management fee?

No. Ad spend is paid directly to Google, Meta or LinkedIn from your own account, and our management fee is separate. That way you can see exactly what was spent on media.

Google Ads or Facebook Ads: which is better?

Google Ads is usually best when people actively search for your service, such as an emergency electrician. Meta Ads are usually best for building demand, promoting offers and retargeting, such as for ecommerce or events. Many businesses get the best result from both working together.

How quickly will I see results from paid ads?

Ads can generate enquiries within days of launch. Expect the first four to eight weeks to be a learning period while we gather data, refine targeting and improve conversion rates.

Do you lock clients into long contracts?

Our engagement terms are explained up front in your proposal. Because your ad accounts are always in your name, you keep all your campaigns and data if you ever move on.

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Paid Advertising Melbourne, VIC

Google & Meta Ads in Melbourne

Google Ads, Meta Ads, LinkedIn and Microsoft Ads managed by a Brisbane-based team, with accurate conversion tracking so every dollar is tied to real enquiries and sales. Tailored for businesses across Melbourne and Victoria.

Book a free consultation See what's included

Last reviewed October 2026 by the Folio Manager team

Quick answer

How does Folio Manager help Melbourne businesses with Google & Meta Ads?

Folio Manager plans, builds and manages paid advertising on Google Ads (Search, Performance Max, Demand Gen and YouTube), Meta (Facebook and Instagram), LinkedIn and Microsoft Ads for Australian businesses. We set up accurate conversion tracking first, then optimise campaigns toward cost per lead or return on ad spend, with transparent monthly reporting. For Melbourne businesses, we focus on geo-targeted Google and Meta campaigns that reach customers in your suburbs and service areas without paying for clicks from outside them.

Why it matters for your business

Paid advertising is the fastest way to put your business in front of people who are ready to buy. It is also the fastest way to waste money if campaigns are poorly targeted or tracking is broken. Many accounts we review are paying for irrelevant searches, sending traffic to generic home pages, or counting the wrong things as conversions. Our approach starts with measurement: we make sure calls, forms, bookings and purchases are tracked properly using GA4, Google Ads enhanced conversions and the Meta Conversions API. Then we build tightly targeted campaigns, write ads that match what people are searching for, and send them to landing pages built to convert.

Who this is for

Australian businesses that want predictable leads or sales now, including trades, professional services, clinics, ecommerce brands and B2B companies.

Google & Meta Ads for Melbourne businesses

Melbourne customers are design-conscious and research carefully, often searching by neighbourhood, from the CBD and inner suburbs to growth areas in the west, north and south-east. We pair strong design and clear messaging with local targeting for the areas you serve, and plan around Victoria's daylight saving time difference with Queensland.

We work with Melbourne clients remotely through video calls, phone and email, with a dedicated point of contact, shared dashboards and monthly strategy reviews. We plan meetings around the time difference during daylight saving, when Victoria is an hour ahead of Queensland.

Areas we cover in and around Melbourne

Melbourne CBD
Southbank
Docklands
Richmond
Fitzroy
South Yarra
St Kilda
Box Hill
Glen Waverley
Dandenong
Werribee
Geelong

Our approach

We match the channel to the customer's intent. Google Search captures people actively looking for your service. Performance Max and Demand Gen extend reach across YouTube, Gmail, Discover and the Display network. Meta and TikTok build demand and retarget visitors with creative that stops the scroll, while LinkedIn reaches decision makers in B2B. Budgets follow results: we shift spend toward the campaigns, keywords and audiences producing the lowest cost per qualified lead and cut what is not working. Your ad accounts stay in your name, so you always own your data.

What's included

Google Search and Performance Max

Keyword research, match type strategy, negative keyword lists, responsive search ads, asset groups and audience signals built around real buying intent.

Meta, TikTok and LinkedIn campaigns

Audience strategy, Advantage+ campaigns, creative testing and retargeting for Facebook, Instagram, TikTok and LinkedIn, aligned with Ad Standards and platform policies.

Accurate conversion tracking

GA4, Google Tag Manager, enhanced conversions, Meta Conversions API, call tracking and offline conversion imports so the platforms optimise toward real customers.

Landing pages that convert

Fast, focused landing pages for each campaign with one clear goal, social proof and a short form or click-to-call button.

Ongoing optimisation

Weekly checks on search terms, bids, budgets, placements and creative fatigue, plus structured A/B tests on ads and landing pages.

Transparent reporting

Monthly reports in plain English showing spend, leads, cost per lead, sales where tracked, and what we are changing next.

Tools and technology

How it works behind the scenes

We set up Google Tag Manager with a consent-aware configuration, GA4 key events, Google Ads enhanced conversions and the Meta Conversions API so conversions are recorded reliably even as browsers restrict cookies. For lead generation, we import qualified leads and closed sales back into Google and Meta from your CRM, so campaigns learn which clicks turn into revenue rather than just form fills.

Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Microsoft Ads
Google Tag Manager
GA4

How we work, step by step

01

Account audit or setup

We review existing accounts for wasted spend and tracking gaps, or set up new accounts in your name with correct billing and access.
02

Tracking and landing pages

We install and test conversion tracking, then build or improve landing pages for each campaign.
03

Campaign launch

Campaigns go live with tight targeting, tested ad copy and creative, and a budget plan agreed with you.
04

Optimise and scale

We optimise weekly, report monthly and scale budget into the campaigns that deliver the best cost per qualified lead.

How it compares

Area	Common account problems	How we manage it
Tracking	Counting page views or duplicate form fills	Calls, forms, bookings and sales tracked and verified
Search terms	Paying for irrelevant searches	Regular search term reviews and negative keywords
Landing pages	Traffic sent to the home page	Dedicated pages matched to each campaign
Ownership	Agency owns the ad account	Accounts stay in your business name