Frequently Asked Questions

Folio Manager is a Brisbane-based digital marketing and AI agency. We build websites, improve visibility on Google, in AI answers and with AI agents (SEO, AEO, GEO and ASO), run Google and Meta Ads, manage social media, set up email, SMS and CRM automation, provide hosting and IT consulting, and build AI agents such as AI receptionists for Australian businesses.

Mainly Australian small and medium businesses, including trades and home services, medical and allied health practices, professional services, real estate, hospitality, ecommerce and B2B companies.

We are based in Brisbane, Queensland, and work with businesses across Australia, including the Gold Coast, Sydney and Melbourne.

Book a free consultation by calling 1300 983 682, emailing [email protected] or using our contact form. We will learn about your business and recommend a practical starting point.

Yes. WordPress is our most common platform because it is flexible and easy to edit. For businesses that need extra speed or complex features, we also build with Next.js and a headless CMS.

Most small business websites take four to eight weeks. Larger, ecommerce or custom builds usually take eight to fourteen weeks, depending on scope and how quickly content and feedback are provided.

Yes. We design mobile-first and test on real devices, because most local searches happen on phones. We also test against Google's Core Web Vitals for speed and stability.

Yes. Your domain, website files and content belong to your business.

AEO stands for answer engine optimisation. It means structuring your content with clear questions, concise answers and schema markup so that search engines and AI assistants can lift your answers directly, for example into Google AI Overviews or featured snippets.

GEO stands for generative engine optimisation. It focuses on making AI tools like ChatGPT, Gemini, Perplexity and Copilot recognise and recommend your brand, by building consistent business information, genuine reviews, authoritative content and mentions on trusted websites.

Agentic Search Optimisation prepares your business for AI agents that search, compare, book and buy on behalf of people. It makes your services, prices, availability and booking flows easy for agents to read and use, with structured data, accessible forms and sensible access rules for AI user agents.

They build on each other. SEO gets you found, AEO gets your content quoted as the answer, GEO gets your brand recommended by AI assistants, and ASO lets AI agents act on your offer. Most businesses start with SEO and AEO foundations, then add GEO and ASO.

Yes. AI assistants and Google AI Overviews draw heavily on well-ranked, well-structured web content and trusted listings. Good SEO is the foundation that AEO, GEO and ASO build on.

Technical fixes and Google Business Profile improvements can help within weeks. Competitive rankings usually take three to six months of consistent work, and results compound over time.

No. Nobody controls Google or AI results, so guarantees are a red flag. We commit to the work, transparent reporting and agreed targets.

You pay Google, Meta or LinkedIn directly for ad spend through accounts in your business name. Our management fee is separate, so spend is fully transparent.

It depends on your industry, location and lead targets. We estimate costs from keyword and audience data, recommend a test budget and then scale based on your actual cost per lead.

We track real outcomes such as calls, form enquiries, bookings and sales using GA4, Google Ads enhanced conversions, the Meta Conversions API and call tracking, and report cost per lead and return on ad spend.

Yes. We send a monthly content calendar for approval before anything is published.

The Spam Act 2003 requires consent, clear identification of the sender and a working unsubscribe option in every commercial email and SMS. Unsubscribe requests must be actioned within five working days.

Yes. We set up automated, compliant review requests after a job or purchase. We never write or buy fake reviews, which breach Google's policies and the Australian Consumer Law.

An AI receptionist is a voice AI agent that answers your business phone, talks naturally with callers, answers common questions, books appointments and transfers urgent calls to your team, 24 hours a day.

We recommend telling them. Our AI agents introduce themselves as AI assistants and can hand over to a person at any time.

Yes, when used responsibly. You need to handle personal information in line with the Privacy Act, give notice when calls are recorded, follow the Spam Act and Do Not Call Register rules for marketing messages and calls, and from 10 December 2026 describe certain automated decision-making in your privacy policy.

Usually, yes. We connect agents to calendars, CRMs and business tools such as Google Workspace, Microsoft 365, HubSpot, GoHighLevel, ServiceM8, Cliniko and Xero.

We host on cloud infrastructure in Australian data centre regions, with a content delivery network for speed.

The Essential Eight is a set of baseline cyber security strategies from the Australian Signals Directorate, including multi-factor authentication, patching, restricting admin privileges and regular backups. We use it as a practical baseline for small business security.

For sites we host and manage, we isolate the issue, clean or restore the site from backup, fix the vulnerability and explain what happened. We also help you assess whether the Notifiable Data Breaches scheme applies.

Pricing depends on your goals and scope. Websites are usually quoted as a fixed project price, while SEO, ads management, social media and AI agents are usually monthly. We provide a written quote after a free consultation, so there are no surprises.

Yes, our quotes are in Australian dollars and clearly show whether GST is included.

You receive a plain-English monthly report covering the work completed, results against agreed goals and the plan for next month, and you can contact your account manager at any time.