GEO

Generative Engine Optimisation (GEO) Services in Australia

Get recommended by AI. We build the authority, consistency and reputation signals that make ChatGPT, Gemini, Perplexity and Google AI Mode name your business.

Last reviewed October 2026 by the Folio Manager team

Quick answer

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the practice of improving how often and how positively AI assistants mention and recommend your brand in their generated answers. It focuses on a clear brand entity, consistent business information, genuine reviews, mentions on trusted websites and content that demonstrates expertise. Folio Manager delivers GEO for Australian businesses and tracks your visibility across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode.

Why it matters for your business

When someone asks an AI assistant "who is the best accountant in Brisbane" or "which pest control company should I use on the Gold Coast", the assistant does not show ten blue links. It names a few businesses and explains why. Those recommendations are shaped by what the AI can find and trust about each business: its website, its listings, its reviews and what other credible sources say about it. GEO is about making sure your business is one of the names AI chooses, and that it describes you accurately.

Who this is for

Australian businesses that want AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode to recommend them when customers ask for the best provider.

Our approach

We start by measuring where you stand: we ask the leading AI assistants the questions your customers ask and record who gets mentioned, how you are described and which sources are cited. Then we strengthen the signals AI relies on. That means a clear, consistent brand entity across your website, Google Business Profile, directories and social profiles; genuine reviews that mention your services and locations; mentions and features on reputable Australian and industry websites; and expert content that answers questions better than competitors. We correct inaccurate information about your business wherever it appears.

What's included

AI visibility audit

Testing priority questions across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode to benchmark mentions, sentiment and cited sources.

Entity building

Consistent name, description, services and locations across your website, schema, Google Business Profile, directories and social profiles.

Digital PR and mentions

Earning genuine mentions on reputable Australian media, industry associations and niche publications that AI tools trust.

Review strategy

Growing genuine reviews that describe your services and locations, which AI assistants often summarise.

Citation-worthy content

Original insights, data, comparisons and expert answers that give AI tools a reason to reference you.

Monthly AI share of voice reporting

Tracking how often you are recommended versus competitors, and which sources drive those recommendations.

Tools and technology

How it works behind the scenes

GEO uses Organization and LocalBusiness schema with sameAs links to your official profiles, so AI systems can connect them to one entity. We make sure AI search crawlers such as OAI-SearchBot, PerplexityBot and Bingbot can access your site, that key facts are stated plainly in HTML, and we optionally publish an llms.txt summary of your business. Visibility is measured with repeatable prompt testing across AI platforms.

  • ChatGPT
  • Gemini
  • Perplexity
  • Microsoft Copilot
  • Google AI Mode
  • Schema.org
  • Bing Webmaster Tools

How we work, step by step

  1. 01

    Benchmark

    We test your priority questions across AI assistants and record mentions, descriptions and sources.

  2. 02

    Fix the foundations

    We align your entity information, schema, listings and profiles and correct inaccuracies.

  3. 03

    Build authority

    We grow genuine reviews, earn mentions on trusted sites and publish citation-worthy content.

  4. 04

    Measure share of voice

    We re-test monthly and report how your AI visibility changes compared with competitors.

How it compares

AreaSEOGEO
Where you appearSearch engine results pagesAI-generated answers and recommendations
Main signalsRelevance, links, technical healthEntity clarity, reviews, trusted mentions, expertise
What success looks likeHigher rankings and clicksBeing named and described accurately by AI
How it is measuredRank tracking and analyticsPrompt testing and AI share of voice

Generative Engine Optimisation (GEO): frequently asked questions

Talk to us about Generative Engine Optimisation (GEO)

Book a free, no-obligation consultation with our Brisbane-based team. We will review where you are today and map out the next steps in plain English.