Get recommended by AI. We build the authority, consistency and reputation signals that make ChatGPT, Gemini, Perplexity and Google AI Mode name your business.
Last reviewed October 2026 by the Folio Manager team
Generative Engine Optimisation (GEO) is the practice of improving how often and how positively AI assistants mention and recommend your brand in their generated answers. It focuses on a clear brand entity, consistent business information, genuine reviews, mentions on trusted websites and content that demonstrates expertise. Folio Manager delivers GEO for Australian businesses and tracks your visibility across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode.
When someone asks an AI assistant "who is the best accountant in Brisbane" or "which pest control company should I use on the Gold Coast", the assistant does not show ten blue links. It names a few businesses and explains why. Those recommendations are shaped by what the AI can find and trust about each business: its website, its listings, its reviews and what other credible sources say about it. GEO is about making sure your business is one of the names AI chooses, and that it describes you accurately.
Australian businesses that want AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode to recommend them when customers ask for the best provider.
We start by measuring where you stand: we ask the leading AI assistants the questions your customers ask and record who gets mentioned, how you are described and which sources are cited. Then we strengthen the signals AI relies on. That means a clear, consistent brand entity across your website, Google Business Profile, directories and social profiles; genuine reviews that mention your services and locations; mentions and features on reputable Australian and industry websites; and expert content that answers questions better than competitors. We correct inaccurate information about your business wherever it appears.
Testing priority questions across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode to benchmark mentions, sentiment and cited sources.
Consistent name, description, services and locations across your website, schema, Google Business Profile, directories and social profiles.
Earning genuine mentions on reputable Australian media, industry associations and niche publications that AI tools trust.
Growing genuine reviews that describe your services and locations, which AI assistants often summarise.
Original insights, data, comparisons and expert answers that give AI tools a reason to reference you.
Tracking how often you are recommended versus competitors, and which sources drive those recommendations.
GEO uses Organization and LocalBusiness schema with sameAs links to your official profiles, so AI systems can connect them to one entity. We make sure AI search crawlers such as OAI-SearchBot, PerplexityBot and Bingbot can access your site, that key facts are stated plainly in HTML, and we optionally publish an llms.txt summary of your business. Visibility is measured with repeatable prompt testing across AI platforms.
We test your priority questions across AI assistants and record mentions, descriptions and sources.
We align your entity information, schema, listings and profiles and correct inaccuracies.
We grow genuine reviews, earn mentions on trusted sites and publish citation-worthy content.
We re-test monthly and report how your AI visibility changes compared with competitors.
| Area | SEO | GEO |
|---|---|---|
| Where you appear | Search engine results pages | AI-generated answers and recommendations |
| Main signals | Relevance, links, technical health | Entity clarity, reviews, trusted mentions, expertise |
| What success looks like | Higher rankings and clicks | Being named and described accurately by AI |
| How it is measured | Rank tracking and analytics | Prompt testing and AI share of voice |
Book a free, no-obligation consultation with our Brisbane-based team. We will review where you are today and map out the next steps in plain English.