Do you provide Google & Meta Ads for businesses across Brisbane?

Yes. We provide Google & Meta Ads for businesses across Brisbane and South East Queensland, including the CBD, northside, southside, Logan, Ipswich, Moreton Bay and the Redlands. Our team is based in Brisbane.

Why choose a Brisbane-based team for Google & Meta Ads?

A local team understands how Brisbane customers search and buy, can target the suburbs that matter to you, works in your time zone and can meet in person by arrangement.

How much should I spend on Google Ads in Australia?

Your budget should be based on the cost per click in your industry and location, and how many leads you need. Competitive industries such as legal and finance cost more per click than many trades. We estimate likely costs from keyword data before launch and recommend a test budget, then scale once we know your real cost per lead.

Is ad spend included in your management fee?

No. Ad spend is paid directly to Google, Meta or LinkedIn from your own account, and our management fee is separate. That way you can see exactly what was spent on media.

Google Ads or Facebook Ads: which is better?

Google Ads is usually best when people actively search for your service, such as an emergency electrician. Meta Ads are usually best for building demand, promoting offers and retargeting, such as for ecommerce or events. Many businesses get the best result from both working together.

How quickly will I see results from paid ads?

Ads can generate enquiries within days of launch. Expect the first four to eight weeks to be a learning period while we gather data, refine targeting and improve conversion rates.

Do you lock clients into long contracts?

Our engagement terms are explained up front in your proposal. Because your ad accounts are always in your name, you keep all your campaigns and data if you ever move on.

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Paid Advertising Brisbane, QLD

Google & Meta Ads in Brisbane

Google Ads, Meta Ads, LinkedIn and Microsoft Ads managed by a Brisbane-based team, with accurate conversion tracking so every dollar is tied to real enquiries and sales. Tailored for businesses across Brisbane and Queensland.

Book a free consultation See what's included

Last reviewed October 2026 by the Folio Manager team

Quick answer

How does Folio Manager help Brisbane businesses with Google & Meta Ads?

Folio Manager plans, builds and manages paid advertising on Google Ads (Search, Performance Max, Demand Gen and YouTube), Meta (Facebook and Instagram), LinkedIn and Microsoft Ads for Australian businesses. We set up accurate conversion tracking first, then optimise campaigns toward cost per lead or return on ad spend, with transparent monthly reporting. For Brisbane businesses, we focus on geo-targeted Google and Meta campaigns that reach customers in your suburbs and service areas without paying for clicks from outside them.

Why it matters for your business

Paid advertising is the fastest way to put your business in front of people who are ready to buy. It is also the fastest way to waste money if campaigns are poorly targeted or tracking is broken. Many accounts we review are paying for irrelevant searches, sending traffic to generic home pages, or counting the wrong things as conversions. Our approach starts with measurement: we make sure calls, forms, bookings and purchases are tracked properly using GA4, Google Ads enhanced conversions and the Meta Conversions API. Then we build tightly targeted campaigns, write ads that match what people are searching for, and send them to landing pages built to convert.

Who this is for

Australian businesses that want predictable leads or sales now, including trades, professional services, clinics, ecommerce brands and B2B companies.

Google & Meta Ads for Brisbane businesses

Brisbane customers tend to search by suburb and expect quick responses, so we focus on the areas you serve across Brisbane and South East Queensland, from the inner city to Logan, Ipswich, Moreton Bay and the Redlands. Being Brisbane-based ourselves, we understand the local market and can meet in person by arrangement.

Because our team is based in Brisbane, we can meet in person by arrangement as well as by video call. You get a dedicated point of contact, Queensland business hours support and monthly reporting in plain English.

Areas we cover in and around Brisbane

Brisbane CBD
Fortitude Valley
Newstead
South Brisbane
Chermside
North Lakes
Carindale
Indooroopilly
Springfield
Logan
Ipswich
Moreton Bay
Redlands

Our approach

We match the channel to the customer's intent. Google Search captures people actively looking for your service. Performance Max and Demand Gen extend reach across YouTube, Gmail, Discover and the Display network. Meta and TikTok build demand and retarget visitors with creative that stops the scroll, while LinkedIn reaches decision makers in B2B. Budgets follow results: we shift spend toward the campaigns, keywords and audiences producing the lowest cost per qualified lead and cut what is not working. Your ad accounts stay in your name, so you always own your data.

What's included

Google Search and Performance Max

Keyword research, match type strategy, negative keyword lists, responsive search ads, asset groups and audience signals built around real buying intent.

Meta, TikTok and LinkedIn campaigns

Audience strategy, Advantage+ campaigns, creative testing and retargeting for Facebook, Instagram, TikTok and LinkedIn, aligned with Ad Standards and platform policies.

Accurate conversion tracking

GA4, Google Tag Manager, enhanced conversions, Meta Conversions API, call tracking and offline conversion imports so the platforms optimise toward real customers.

Landing pages that convert

Fast, focused landing pages for each campaign with one clear goal, social proof and a short form or click-to-call button.

Ongoing optimisation

Weekly checks on search terms, bids, budgets, placements and creative fatigue, plus structured A/B tests on ads and landing pages.

Transparent reporting

Monthly reports in plain English showing spend, leads, cost per lead, sales where tracked, and what we are changing next.

Tools and technology

How it works behind the scenes

We set up Google Tag Manager with a consent-aware configuration, GA4 key events, Google Ads enhanced conversions and the Meta Conversions API so conversions are recorded reliably even as browsers restrict cookies. For lead generation, we import qualified leads and closed sales back into Google and Meta from your CRM, so campaigns learn which clicks turn into revenue rather than just form fills.

Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Microsoft Ads
Google Tag Manager
GA4

How we work, step by step

01

Account audit or setup

We review existing accounts for wasted spend and tracking gaps, or set up new accounts in your name with correct billing and access.
02

Tracking and landing pages

We install and test conversion tracking, then build or improve landing pages for each campaign.
03

Campaign launch

Campaigns go live with tight targeting, tested ad copy and creative, and a budget plan agreed with you.
04

Optimise and scale

We optimise weekly, report monthly and scale budget into the campaigns that deliver the best cost per qualified lead.

How it compares

Area	Common account problems	How we manage it
Tracking	Counting page views or duplicate form fills	Calls, forms, bookings and sales tracked and verified
Search terms	Paying for irrelevant searches	Regular search term reviews and negative keywords
Landing pages	Traffic sent to the home page	Dedicated pages matched to each campaign
Ownership	Agency owns the ad account	Accounts stay in your business name