What is a local citation?

A local citation is any online mention of your business name, address and phone number, such as a directory listing, map listing or social profile. Consistent citations help search engines and AI tools trust your business information, which supports local rankings.

How much does search engine listings management cost?

Our current published annual plan is $2,690 excluding GST. Multi-location businesses and agencies receive a custom quote.

How long until listings are updated?

Major platforms such as Google, Apple and Bing usually update within days to a few weeks. Smaller directories can take longer, and some update on their own schedules.

Search Engine Listings Management Australia

Q: Which directories matter most in Australia?

Google Business Profile, Apple Business Connect and Bing Places come first, followed by Facebook, Yelp, Yellow Pages, True Local, Hotfrog, Pick A Biz and Word of Mouth, plus directories specific to your industry, such as health or trade directories.

What is search engine listings management?

Search engine listings management keeps your business name, address, phone number, hours and services accurate and consistent across search engines, maps, apps and online directories. Folio Manager builds and cleans up these listings (also called local citations), removes duplicates and keeps them updated, which strengthens local SEO and helps AI assistants confidently recommend your business.

Why it matters for your business

Your business details live in far more places than your website: Google, Apple Maps, Bing, Facebook, Yelp, Yellow Pages, True Local, Hotfrog, Pick A Biz, navigation apps like Waze, voice assistants and industry directories. When those details are wrong or inconsistent, customers call old numbers or drive to old addresses, and search engines lose confidence in which information is correct. AI assistants are even more sensitive to this, because they cross-check sources before recommending a business. Keeping every listing accurate by hand is time-consuming, which is why most businesses have outdated or duplicate listings they do not know about.

Who this is for

Australian businesses, multi-location brands and agencies that need accurate business information everywhere customers and AI tools look, from Google and Apple to Yelp, Yellow Pages and industry directories.

Our approach

We start by finding every existing listing for your business, including duplicates and outdated entries. Then we standardise your core business information, claim listings in your name, correct errors and build new listings on the directories that matter most for your industry and location. Your details are kept consistent everywhere and updated whenever something changes, such as new hours, a new phone number or a move.

What's included

Listings audit

A scan of search engines, maps, apps and directories to find inaccurate, incomplete and duplicate listings.

Citation building

New, complete listings on high-quality Australian and industry-specific directories.

Duplicate removal

Identifying and suppressing or merging duplicate listings that confuse customers and search engines.

Consistent business data

Identical name, address, phone, website, hours and categories everywhere, with rich details such as photos and payment methods.

Ongoing updates

Holiday hours, new services and changes pushed to your listings so information stays current.

Multi-location support

Centralised management for franchises and businesses with several locations.

How it works behind the scenes

We manage listings through official business portals, data aggregators where available and direct directory submissions. Your website's LocalBusiness and Organization schema, including sameAs links to your key profiles, is aligned with your listings so search engines can connect them to one verified business entity.

Google Business Profile

Apple Business Connect

Bing Places

Yelp

Yellow Pages

True Local

Pick A Biz

Facebook

How we work, step by step

Discover

We find every listing for your business and record what is right, wrong or duplicated.

Standardise

We agree on your official business details and categories with you.

Fix and build

We correct existing listings, remove duplicates and create new listings on priority sites.

Maintain

We monitor and update listings, and report on coverage and accuracy.

How it compares

Area	Unmanaged listings	Managed listings
Accuracy	Old phone numbers and addresses	Correct, consistent details everywhere
Duplicates	Several versions of your business	Duplicates removed or merged
Coverage	A handful of sites	50+ relevant platforms and directories
AI confidence	Conflicting information	One clear, verified business entity

Search Engine Listings Management: frequently asked questions

Search Engine Listings Management and Local Citations in Australia