What is the difference between SEO, AEO, GEO and ASO?

SEO improves your rankings in traditional search results. AEO (answer engine optimisation) formats your content so it can be pulled straight into answers, such as Google AI Overviews and featured snippets. GEO (generative engine optimisation) builds the authority, reviews and mentions that make AI tools like ChatGPT and Gemini recommend your brand. ASO (agentic search optimisation) makes your website easy for AI agents to use when they book or buy for someone. They build on each other, and we run them together.

How long does SEO take to work?

Technical fixes and Google Business Profile improvements can show results within weeks. Competitive rankings and consistent AI recommendations usually take three to six months, and keep improving with ongoing work. Anyone guaranteeing a number one ranking is overpromising.

How do I get my business recommended by ChatGPT?

AI assistants recommend businesses they can clearly identify and that are described positively across trusted sources. Make sure your website states what you do and where, keep your business details consistent across listings, earn genuine reviews, get mentioned on relevant Australian websites, and publish clear answers to common customer questions.

How much does SEO cost in Australia?

SEO is usually charged as a monthly retainer, and the right investment depends on your competition, the number of locations and services you want to rank for, and how much content and technical work is needed. We recommend a scope after a free audit and put it in writing before you commit.

Do you guarantee first page rankings?

No. Google and AI providers control their own results, so honest agencies do not guarantee positions. We commit to the work, the reporting and the targets we agree on together, and we show you exactly what we did each month.

SEO & AI Search Optimisation Australia: AEO, GEO, ASO

SEO and AI Search Optimisation in Australia: SEO, AEO, GEO and ASO

Get found on Google, quoted in AI answers, recommended by AI assistants and chosen by AI agents. We combine SEO with Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and Agentic Search Optimisation (ASO).

Last reviewed October 2026 by the Folio Manager team

What are SEO, AEO, GEO and ASO?

SEO (search engine optimisation) improves where your website ranks in Google and Bing. AEO (answer engine optimisation) structures your content so Google AI Overviews and AI assistants quote it directly. GEO (generative engine optimisation) builds the reputation and mentions that make AI tools recommend your brand. ASO (agentic search optimisation) makes your website easy for AI agents to read, compare and book. Folio Manager delivers all four as one program for Australian businesses.

Why it matters for your business

Search has changed. People still use Google, but many now ask ChatGPT, Gemini, Perplexity or Google's AI Mode questions like "who is the best plumber near me" or "which accountant in Brisbane specialises in trusts". These tools build their answers from websites, reviews, business listings and mentions across the web. If your business is missing, unclear or inconsistent in those places, you will not be recommended, no matter how good your work is. Our organic marketing service covers the full picture: technical SEO so search engines can crawl your site, helpful content that answers real customer questions, Google Business Profile and local SEO so you appear in the map pack, and the authority signals (reviews, citations and genuine mentions) that AI systems rely on.

Who this is for

Australian businesses that want steady, compounding enquiries from Google, Google Maps and AI assistants such as ChatGPT, Gemini, Perplexity and Copilot, without paying for every click.

Our approach

We start with what your customers are actually asking, then build pages that answer those questions clearly. Each key page leads with a short, direct answer, followed by detail, proof and a clear next step. That format helps you rank in Google and makes your content easy for AI assistants to quote. Alongside content, we strengthen your entity: consistent business name, address and phone details everywhere, a complete Google Business Profile, a steady flow of genuine reviews, and relevant Australian directory and industry listings. We never use spammy link schemes or fake reviews, which breach Google's policies and the Australian Consumer Law.

What's included

Technical SEO audit and fixes

Crawl errors, indexing, site speed, Core Web Vitals, mobile usability, duplicate content, internal linking and schema markup, prioritised by impact.

Local SEO and Google Business Profile

Profile optimisation, categories, services, photos, posts and review strategy to help you appear in Google Maps and the local pack for your service areas.

Answer Engine Optimisation (AEO)

Question-led pages, concise answer blocks, FAQ and how-to content, and structured data so Google AI Overviews and AI assistants can lift and cite your answers.

Generative Engine Optimisation (GEO)

Entity building, consistent citations, review growth, digital PR and genuine mentions on trusted Australian sites so AI tools recognise and recommend your brand.

Content that answers real questions

Service pages, location pages, guides and comparisons written in Australian English by people who understand your industry, reviewed by you for accuracy.

Agentic Search Optimisation (ASO)

Machine-readable services, prices and availability, accessible booking flows and AI access rules so AI agents can book or enquire on a customer's behalf.

AI visibility tracking and reporting

We track Google rankings, map pack positions, organic enquiries and how often your brand appears in AI answers for your priority questions, reported monthly in plain English.

How it works behind the scenes

Our process uses Google Search Console, Bing Webmaster Tools (Bing's index feeds several AI assistants), GA4, rank and map pack tracking, site crawlers and AI visibility checks across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. We implement JSON-LD schema for your organisation, local business, services, FAQs, reviews and articles, keep your sitemap and robots rules clean, and make sure important content is visible in the page HTML rather than hidden behind scripts that AI crawlers may not run.

Google Search Console

Bing Webmaster Tools

Google Business Profile

GA4

Ahrefs

Schema.org

How we work, step by step

Audit and opportunity review

We audit your website, Google Business Profile, reviews, competitors and current AI visibility, then show you where the quickest wins and biggest opportunities are.

Strategy and keyword map

We map the questions and searches that bring in paying customers to specific pages, and agree on priorities for the first 90 days.

Fix, build and publish

We fix technical issues, improve existing pages, publish new content, add schema markup and build local citations and reviews.

Measure and refine monthly

Monthly reporting on rankings, map visibility, AI mentions and enquiries, with a clear plan for the next month.

How it compares

Channel	Paid ads only	SEO + AEO + GEO
Cost over time	You pay for every click, every month	Upfront effort that keeps paying off
When results appear	Immediately while budget runs	Usually builds over three to six months
AI assistant recommendations	Not influenced by ad spend	Directly improved by content, reviews and mentions
Trust with customers	Clearly labelled as an ad	Earned rankings and reviews carry more trust

SEO, AEO, GEO & ASO: frequently asked questions