Agentic Search Optimisation (ASO) Services in Australia
Get chosen by AI agents. We make your website, listings and booking flows easy for AI agents to read, compare and act on when they research, book or buy for your customers.
Last reviewed October 2026 by the Folio Manager team
What is Agentic Search Optimisation (ASO)?
Agentic Search Optimisation (ASO) prepares your business for AI agents that search, compare and complete tasks on a person's behalf, such as booking an appointment, requesting a quote or buying a product. It focuses on machine-readable information, clear pricing and availability, accessible forms and booking flows, structured data and agent-friendly access rules. Folio Manager delivers ASO for Australian businesses so AI agents can find you, understand your offer and take the next step.
Why it matters for your business
AI is moving from answering questions to doing things. AI agents and agentic browsers from companies such as OpenAI, Google, Perplexity, Anthropic and Microsoft can already visit websites, compare options, fill in forms and, in some cases, book or buy on a user's behalf. Instead of a person clicking through five websites to find a plumber with availability on Saturday, an agent does it and reports back with a shortlist or a booking. If your website is hard for an agent to read or use, because prices are buried, availability is unclear or the booking form is confusing, the agent simply moves on to a competitor that is easier to deal with.
Who this is for
Australian businesses that take bookings, quotes or orders online, including trades, clinics, hospitality, retail, ecommerce, real estate and professional services, and want AI agents to be able to choose and transact with them.
Our approach
ASO builds on SEO, AEO and GEO. First the agent has to find and trust you, then it has to understand exactly what you offer, and finally it has to be able to act. We audit your site from an agent's point of view: can it identify your services, service areas, prices or price ranges, opening hours and availability? Can it complete your contact, quote or booking form without getting stuck? Are your products and services described in structured data? We then fix the gaps, connect your booking or ordering to platforms agents already use, and set clear rules for which AI agents and crawlers may access your site.
What's included
Agent-readiness audit
Testing how AI agents and agentic browsers read and navigate your site, and where they fail to find information or complete tasks.
Machine-readable offers
Services, products, prices or price ranges, service areas and hours stated clearly in HTML and in Service, Product, Offer and LocalBusiness schema.
Agent-friendly forms and booking
Accessible, well-labelled forms and simple booking and quote flows that both people and AI agents can complete.
Bookable and buyable listings
Connecting your business to booking and commerce platforms, Google Business Profile booking links and product feeds that AI agents can use.
AI access policy
Robots.txt and access rules that let legitimate AI search and agent user agents in while protecting what should stay private.
Agent protocols and integrations
Where it makes sense, exposing booking, quote or catalogue functions through emerging standards such as the Model Context Protocol (MCP).
How it works behind the scenes
Agents rely heavily on the same foundations as accessibility: semantic HTML, clear headings and labels, logical page structure and forms that do not depend on fragile scripts. We combine that with validated JSON-LD, accurate product or service feeds, llms.txt summaries, and robots.txt rules for AI user agents. For businesses with online booking or ecommerce, we assess integrations with platforms that AI assistants can transact through, and protocols such as MCP for exposing tools to agents securely.
- Schema.org
- Google Merchant Center
- Google Business Profile
- Model Context Protocol
- llms.txt
- Lighthouse
How we work, step by step
- 01
Agent audit
We test key journeys, such as finding a price, checking availability and booking, using AI agents and agentic browsers.
- 02
Make it readable
We restructure key information, add structured data and remove barriers that block agents.
- 03
Make it actionable
We simplify forms and booking flows and connect platforms and feeds agents can use.
- 04
Monitor and adapt
We monitor agent traffic and outcomes, and adapt as AI agents and standards evolve.
How it compares
| Discipline | Question it answers | Main outcome |
|---|---|---|
| SEO | Can search engines find and rank you? | Rankings and organic traffic |
| AEO | Is your content the answer? | Quoted in AI Overviews and snippets |
| GEO | Does AI recommend your brand? | Mentions in AI assistant answers |
| ASO | Can an AI agent act on your offer? | Bookings, quotes and orders made by agents |
Agentic Search Optimisation (ASO): frequently asked questions
Talk to us about Agentic Search Optimisation (ASO)
Book a free, no-obligation consultation with our Brisbane-based team. We will review where you are today and map out the next steps in plain English.